Wine List Critique: Uchi Austin
Uchi Austin has the buying relationships, the producer credibility, and the room to run a serious wine program. What’s missing is the middle. Brad Nugent and Patrick Wert walk through the list and show exactly where the structure breaks down, and what a bell curve pricing approach to wine list design would unlock.
Why Pricing Dom Pérignon for $375 Does More Than $600 for Restaurants
Most restaurants price Dom Pérignon at three times cost and never think about it again. That's not a pricing strategy. That's a calculator.