Good Wine List Curation and List Performance Are Not the Same Thing.
Café Zaffri has a wine director with a genuine point of view, honest prices, and a list full of serious producers. Brad Nugent and Patrick Wert walk through it and land on a verdict the industry rarely says out loud: a well-curated list is not the same thing as a list that makes money. The gaps are specific, the fixes are clear, and the lesson applies to every restaurant carrying wines that require a story before they sell.
Wine List Critique: Callie, San Diego
This week's wine list critique features Callie in San Diego, a Michelin-recognized restaurant with careful menu engineering and a few costly gaps. A real wine list analysis asks hard questions: is this list designed to sell, and is it doing its job for guests and staff every night?