Good Wine List Curation and List Performance Are Not the Same Thing.

Café Zaffri has a wine director with a genuine point of view, honest prices, and a list full of serious producers. Brad Nugent and Patrick Wert walk through it and land on a verdict the industry rarely says out loud: a well-curated list is not the same thing as a list that makes money. The gaps are specific, the fixes are clear, and the lesson applies to every restaurant carrying wines that require a story before they sell.