Wine List Value Hunting | Commander’s Palace New Orleans
Patrick Wert of Innovative Beverage Strategies went value hunting through the Commander's Palace wine list ahead of a group lunch in New Orleans. Six people, $500, four bottles, and a masterclass in how a century-old wine program is quietly built to sell.
Why Zinfandel Belongs on Your Restaurant’s Wine List
If you're not carrying Zinfandel on your restaurant wine list, you're missing one of the most practical revenue tools available to a domestic program.