What is a BTG program supposed to do?
A by-the-glass program is a discovery channel, not a stopping point. When it is too wide or bottom-heavy, it creates a ceiling on bottle sales. Here is what a BTG program is actually supposed to accomplish.
A by-the-glass program is a discovery channel, not a stopping point. When it is too wide or bottom-heavy, it creates a ceiling on bottle sales. Here is what a BTG program is actually supposed to accomplish.