What is a wine list anchor and why does it matter?
A wine list anchor is a recognizable bottle that creates a price reference point for everything around it. Without one, guests lose their footing and default away from wine altogether.
What is a “hand-sell” wine and how should it be priced?
A hand-sell wine priced above $100 narrows the audience before the conversation starts. Brad and Pat explain how to price unfamiliar bottles to drive guest discovery and repeat business.