How does a Large Format or Magnum strategy increase restaurant check averages?
Magnum pricing displayed next to standard bottle pricing lets the math do the selling. No pitch needed. Brad and Pat explain why large format wine is the most underutilized check average tool in the business.
What is a “hand-sell” wine and how should it be priced?
A hand-sell wine priced above $100 narrows the audience before the conversation starts. Brad and Pat explain how to price unfamiliar bottles to drive guest discovery and repeat business.